Why You Should Support Your Local Clothing Brands
Why should you support local clothing brands?
- Helps the local economy
- Diversifying the commercial market
- Supports craftsmen
- Creates unique designs
- Enjoy personalized service
- Easy access
As a proud Filipina, there are many advantages to supporting local clothing brands. First of all, wearing a piece of clothing such as a Filipiniana barong will definitely catch people’s eyes. Besides a barong for women, local clothing brands are continuously trying to reinvent modern Filipiniana clothing to fit the modern Filipina.
Showing your support for these brands can give them an advantage in the competitive international market. With all of the brands coming into the country, it is becoming increasingly difficult to compete with all of the different types and styles of clothing. That’s why brands in the Philippines need you and your support.
Interested in knowing more about the benefits of supporting local brands? Read on!
Helps the local economy
One of the biggest impacts that come with supporting local brands is the growth of the local economy. Businesses that have been established in the Philippines are more likely to collaborate and work with workers and businesses from within the country. This will create a community that supports each other’s endeavors over large, international companies. Showing your support can help create more jobs for workers and artists in the Philippines.
Once more people start to pay attention to the creations of smaller brands, their clothing will spread around the country. This will effectively diversify the current commercial market buyers are accustomed to.
Diversifying the commercial market
The problem with big chains is that in their quest to be better than their competitors, they end up making similar types of clothing. This circumstance starts to limit the buyer’s options. Local businesses are willing to take more of a risk when it comes to making unique styles of clothing.
Filipiniana clothing by brands such as Tygie uses colorful ethnic patterns and hand embroidery to shape their iconic style. Personally promoting these pieces of clothing will help raise awareness for this cause, effectively drawing more consumers in.
Philippine brands put their own character into their clothing. Show just how talented the Filipino people are by supporting your own craftsmen.
By supporting local, you are supporting your local craftsmen. Take a look at the clothing brand Tygie. Tygie makes use of ethnic patterns made by indigenous tribes. This includes the T’nalak design by the T’boli women in South Cotabato. The Abel Iloco design from Vigan, Ilocos Sur. And the Balud design woven by the Maranao tribe from Mindanao. Buying from this store would be supporting and highlighting the talents of indigenous communities.
These craftsmen are skilled at making unique designs made to stand out.
Creates unique designs
Designers in the Philippines use two primary factors to make their pieces unique: local fibers and ethnic patterns. As mentioned above, brands such as Tygie make use of the colorful and mesmerizing designs of ethnic communities.
Besides this, they also use fibers to weave their clothing together. These include piña cloth, cocoon silk, and Jusi (banana leaf fiber). Show off your nationalism and pride to your friends and coworkers with a piece from a Philippine clothing brand.
The one-of-a-kind aspects of local brands can even go so far as to be customized for your benefit.
Enjoy personalized service
Local business owners have a more personalized relationship with their audience.
Unlike large companies that create clothing for large groups of people, business owners in the country focus on catering to the needs of their buyers. That is why companies such as Tygie offer pieces of clothing that can be customized to fit women of any size, age, or race. They recognize and value the ability fashion has to promote equality and diversity.
Last but definitely not least, you should support local clothing brands if you enjoy quick and good customer service.
When you have a concern about a piece of clothing from a large brand, it would take a few days up to a few weeks before you can expect a reply back. If you are unlucky, you might not even get a reply back at all.
Local clothing companies are relatively easier to access. Get a quick response by simply calling their local number or sending them an email. They have dedicated personnel trained to guide you through your inquiry.
These are just some of the most important reasons why you should support local clothing brands. Help give brands like Tygie a competitive advantage over international clothing brands.
Local designers and craftsmen place their hearts and souls into their collections. However, this can be a difficult thing for buyers to see in such a competitive market. Help strengthen the voices of Philippine artists by encouraging your friends and family to try out modern Filipiniana wear such as a Filipiniana barong or a blazer. Showcase these unique designs at work, a party, or even just with your everyday affairs.
Click here to take a look at Tygie’s unique collections.
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