How Filipiniana Becomes A Wardrobe Essential | Tygie Blog

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Custom Not Costume: How Filipiniana Will Soon Become A Wardrobe Essential

by joshNovember 8, 2019
Close up of a girl wearing a Filipiniana barong with denim


What has modernized modern Filipiniana clothing?

  1. Efforts by local fashion designers
  2. Acceptance of gender-neutral style
  3. Modernization of traditional and cultural wear
  4. Increased cultural heritage awareness


It’s the 21st Century and gone are the days when people would wear traditional Filipianana tops or barong Tagalog outfits exclusively as costumes. Despite the acceptance of traditional wear to formal events and occasions, the question still remains. How will Filipiniana become a wardrobe essential for the locals?

The answer is simple. Efforts towards gender inclusivity are constantly being pushed towards the light. Groups of renowned and young designers are starting to break the mold of conventional fashion. By combining the timeless beauty of traditional barong Tagalog with modern designs, cuts, and styles, modern Filipiniana was created. Here are some of the reasons why the local fashion market must ready itself for the rising demand for Filipiniana wear.


Efforts by Local Fashion Designers

Huge props to fashion designers and homegrown brands for supporting the rise of androgynous fashion. The movement paved the way for traditional and cultural wear to be brought back into the market. While modern Filipiniana wear may not be the same as how it was originally and purposefully-made, the modernized version still allows for its history and roots to be known.

As designers cope with recent trends, there have been new variations of Filipiniana wear. Regardless of the continuous modernization, the uniqueness and authenticity of the traditional outfits will always be etched in our local culture.


Acceptance of Gender-Neutral Style

An androgynous woman with short blonde hair posing in a Filipiniana barong with a red backdrop

Gender-neutral or androgynous fashion is the result of a change in people’s mindsets and ways. The movement began breaking the boundaries of gender roles as well as gender expression. Women are free to wear masculine clothing and vice versa. In the Philippines, the Filipiniana dress and barong Tagalog became a venue to showcase the new fashion movement. Homegrown clothing lines like Tygie are defying gender norms one modernized Filipiniana top at a time. With this, people are given the opportunity and leeway to express themselves in the form of a fashion statement.


Modernization of Traditional and Cultural Wear

Due to the rise of gender diversity, inclusivity, and freedom of expression, Filipiniana fashion has found an opportunity to be brought back to light. The enhancement and innovation of its existing traditional cuts, designs, and symbolism have led to modern Filipiniana outfits that represent the significant roots of the local fashion culture.

As more designers and homegrown brands combine traditional wear with contemporary style, the market starts to witness new and unique statements. These are tailored for those who may be having a hard time expressing themselves through their style. With this in mind, the local fashion scene may experience the ground-breaking emergence of Filipiniana-inspired outfits to support the growing demand of the market.


Increased Cultural Heritage Awareness

A young girl wearing a embroidered Filipiniana blazer in front of a red backdrop

The cultural heritage and national history of the Philippines are etched into the very existence of every Filipino. With the growing fondness of millennials for the history of the country, their awareness of cultural heritage starts increasing as well. The local provinces producing T’nalak and Hinabue fabrics will benefit the most from the production of Filipiniana outfits. Should the demand for Filipiniana-inspired outfits continue to increase, so would the profits of indigenous tribes and local weavers.

The modernization of every person’s aspect of life is an effort to keep up with the times. The reflection of heritage that once shaped values, beliefs, and aspirations to provide people with national identity has experienced some slight variations. As people today start to be aware of their cultural heritage, they need to pay tribute and respect the rebirth of traditional wear. Besides, what better way to show your Filipino pride than wearing it?


Key Takeaway

As Filipiniana tops and modernized barong Tagalogs are able to push past mainstream media, you can expect to see a lot of wardrobes full of it soon. These will be pieces that pay tribute to its cultural heritage. Efforts and movements of groups in the Philippines that aim to promote gender-neutral fashion have become stronger. Expect there to be a continuous increase of positive perception by the market.

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